Ottica Barello, an exclusive eyewear store in the heart of Milan, has entrusted us with the communication of the new Fast Prime 3h service. This service offers home delivery of contact lenses, prescription glasses, or sunglasses, within three hours of ordering. This service is guaranteed exclusively through the use of green  means of transport such as bicycles.

The starting point involved creating a logo specifically dedicated to the new service, in which the sunglasses and the bicycle were clearly and effectively merged. The choice of colors featured blue, light blue, and white, perfect for conveying the product’s quality and reliability.

To effectively communicate the new service made available by the company, we have worked on a coherent and complete online and offline communication strategy.

For offline communication, we have created advertising banners placed on public transport and further promotional material such as personalized shoppers and t-shirts.

Leveraging social media for online communication, we have effectively conveyed  the key strengths of our new service: environmental sustainability and rapid delivery,    through carefully crafted content.

This integration of offline and online communication has ensured greater visibility and awareness of the Fast Prime 3h service among the Milanese public.