Concilium is a brand that creates products for the face, body, and hair.

The brand launched its business with a core line of products, consisting of 4 different skincare references.

The brand then decided to expand its product range by introducing new solutions not only for skincare, but also for body and hair care. The launch of the new references on the market was therefore supported by the creation of a new brand image consisting of new colors, new product packaging, and storytelling that told their effectiveness thanks to the perfect combination of natural and laboratory ingredients.

The website has been revamped to reflect the brand image and include new content, such as a 3D video for presenting new products.

The social media strategy has also been updated to reach a younger target audience, including different types of content that also involve some important influencers in the beauty sector.

Finally, a client-oriented marketing automation strategy was implemented, through the creation of lists for setting up highly targeted automated communication flows.

The marketing automation channel has also been used to create and send promotional campaigns related to seasonality or specific events.