If your strategy for growing your Instagram profile is based solely on trying to please the platform’s algorithm, it’s time to update your approach.
Social networks are undergoing a significant transformation, offering people who use them increasingly sophisticated tools to actively search for content they are truly interested in.
For this reason, Adam Mosseri, CEO of Instagram, recently pointed out that the platform is evolving to emphasize intention between profiles, rather than mere algorithmic interaction.
This means that SEO on Instagram is no longer just about pleasing machines. It is an art that requires a deeper understanding of your audience’s needs and preferences. In this evolving scenario, optimizing your profile and posts becomes crucial not only to increase visibility, but also to attract people who are truly interested in what you offer.
If you want to stay ahead of the curve and ensure that your brand is relevant and easily found, mastering new SEO techniques on Instagram is essential.
Read on to find out how to refine your strategy and make the most of the platform’s potential.
Algorithm before and after
Before discovering two strategies to better optimize your profile with SEO on Instagram, it is crucial to understand recent algorithm evolutions and why it no longer makes sense to obsessively chase it.
In the past, Instagram showed your posts only to profiles that followed you. Only if these people interacted with these posts would the algorithm show them to non-follower profiles as well. This model made the visibility of posts largely dependent on your ability to leverage the algorithm through certain interactions.
With the new algorithm, however, the situation has changed.
Now, posts are viewed not only by profiles that follow your account, but also by a selection of people in your target audience who do not yet follow the profile, however. If these new people interact positively with the content, it can reach an even larger audience.
This change indicates a transition to a system that values the quality and relevance of the content and its ability to attract new people, rather than being limited to the quantity of interactions from only the profiles that follow the account.
Focusing on SEO on Instagram, rather than chasing the algorithm, is now more beneficial because it allows you to create a more solid and lasting visibility base.
With a well-structured SEO strategy, you can improve the relevance of your content and reach a wider, more interested audience.
What is Instagram SEO?
Instagram SEO focuses on optimizing content to improve its relevance and visibility. Optimization is done not only for your current followers, but also for a wider audience.
The main goal is to make your posts more easily searchable for new and potentially interested profiles.
This strategic approach not only makes it easier for new users to discover your content, but also increases the chances of organic growth and long-term engagement.
Unlike a strategy based solely on continual adaptation to algorithm changes, SEO on Instagram aims to build a solid foundation through quality and relevance of content. In this way, it creates a more stable and sustainable strategy that can guarantee lasting results over time.
What are keywords for SEO on Instagram?
Keywords for SEO on Instagram are strategic terms and phrases that help optimize your content to appear in the platform’s search results.
Instagram’s search bar is used to search for topics, products or services related to your industry. Well-chosen keywords can determine whether or not your profile, posts or stories will appear in the results.
These terms include the words that are typed to find relevant content and can be incorporated into various elements of your profile, in the next section we will look at two of them.
Using keywords effectively helps ensure that your content is shown in the best positions when topics of interest are searched. In this way, keywords become a crucial element of SEO on Instagram, as they directly influence the visibility and accessibility of your content.
Where to insert keywords to improve Instagram SEO
To improve the visibility of your profile on Instagram, it is essential to know where your keywords are being searched.
On Instagram, keywords are mainly entered in the search bar and in the Explore section. Here are two practical tips for optimizing your profile through the use of keywords:
Enter keywords in the BIO
Your profile bio is one of the most valuable spaces for SEO optimization on Instagram. Be sure to include keywords relevant to your industry, products or services in your profile description. This not only helps your profile appear in search results for those terms, but also provides a clear understanding of what you deal with.
Optimize post titles with keywords
Post titles are also a key opportunity for SEO optimization.
Use relevant keywords in the titles of your posts to improve their visibility in searches. Make sure these keywords are relevant to the content of the post and reflect topics that might be searched.
By integrating keywords into your bio and post titles, you can improve your presence on Instagram. This way you attract a wider audience interested in your content.
To find out how to make the most of SEO on Instagram and grow your profile effectively, don’t miss the opportunity to attend our free webinar.
This event is designed specifically for small businesses and creators who want to get real and lasting results. Take advantage of this free meeting to gain practical strategies and get expert advice on how to optimize your presence on Instagram.
