The communication initiatives of the Milano Pride of 2018 and 2019 aimed to support and promote the event by spreading its messages of love, visibility and acceptance.

In the first year, the communication strategy involved social media content and brochures to provide details about Pride Square activities, encouraging direct public engagement through posts that invited active participation. The published content thus provided a perfect balance between the more emotional aspects related to the event and the more informative content.

In 2019, the website offered clear information about the history and events of the Milano Pride, with colorful pages that recalled the rainbow and provided maps and participation forms to keep interested people updated. The 2019 brochure also helped to engage the public with its vibrant colors and practical and comprehensive information.