Roberta Albanese, financial consultant, asked us to strengthen her online presence through a complete communication strategy that would allow her to reach her target. The communication strategy started with the definition of a precise brand identity, through a targeted choice of colors and tone of voice.

We then enhanced the various communication channels available: starting from an analysis and research of keywords relevant to the target audience, we optimized the website texts and added two forms to collect new contacts interested in the services offered.

Through these forms, you can receive a budgeting sheet and a first free consultation with the expert. All of this is made possible through the use of specific support tools, first and foremost a marketing automation platform for managing specific communication flows.

Social media communication has envisaged different types of content, all of which share the common goal of conveying a clear and well-defined identity that places women at the center and emphasizes the importance of their economic independence, providing them with all the existing knowledge tools to help them achieve their emancipation and professional affirmation.

Sensitivity to the issues of financial independence, environmental sustainability, and financial education guides the creation of social content designed to give people greater financial awareness.